Researching an organisation

Why THIS company?

There are lots of reasons to apply for a job, but your job application will be more effective if you can describe why you want to do THIS job for THIS company

Sometimes it’s good to be prepared to tell your prospective employer why you want to work there. However, see the table below for some examples of what would be good things to say as part of your application, and also some things that wouldn’t be as effective:

Reasons you can say that will help you get the job Reasons that you should not say (even if they are true)
  • They are your dream company because they work in or with your special interest. (This is not usually the case)
  • You know someone who works there, and they say they love it
  • You like what they do
  • You like their values and want to contribute
  • They have a great reputation
  • You have always wanted to be a (insert job title here) because….
  • It is better to be employed than unemployed and they have a vacancy
  • You know someone who works there, and they say it’s mostly ok
  • You know how to get there
  • You need the money

You are looking for compelling reasons that particular company and you are a good match. Think of a problem they have that you can solve. Your research on the company will help you.

For example: they are looking for more warehouse staff as their business is growing, you are methodical and loyal, so they won’t have to worry about you turning up late and making expensive mistakes.

What research should you consider doing?

Your research will help you understand what skills and experience you can offer to the organisation, as well as think about whether you would enjoy working for them